▸ Watch the teaser here
▸ Watch the teaser here
Addan to Latta
Category of Participation: School Representative
Name of School / University: Urdaneta City University
College / Department: College of Arts and Sciences, Communication Department
Province: Pangasinan
Name of Production House or Organization: N/A
Film Category: ARBO Category
Logline
A farmer clinging to a fading dream fights to save his cooperative, and along the way, discovers that with perseverance and community, even the hardest seasons can bring a harvest of hope.
Synopsis
Rolly grew up with his hands in the soil and the sun on his back. Farming wasn't just a way to live, it was his whole life. But as he got older, keeping their small dairy cooperative afloat became a battle he never expected: members leaving one by one, debts piling up, and the fear of losing everything hanging over him like a heavy cloud. At home, things were just as hard. With barely enough income to get by, Rolly struggled to give his children the future he had always dreamed of for them. Every day was a question of how much longer he could keep fighting battles that felt impossible to win. Then, came a turning point. With the help of the Department of Agrarian Reform and other government agencies, the cooperative found new life. What was once on the brink of collapse transformed into Dairy Box, a thriving business that not only created jobs but also helped provide fresh milk for school feeding programs. For the first time in a long time, hope returned to their community. Rolly never stopped working, never stopped believing. And in the end, it all paid off. Through his hard work, his children were able to receive formal education. His daughter passed the bar and became a lawyer, fulfilling the dream Rolly had quietly held in his heart since he was a boy. "Addan To Latta" is a story about grit, faith, and the unbreakable bond between a dreamer and his land, a reminder that even when the world feels against you, perseverance can build a future bigger than you ever imagined.
Director's Intent
In this short film, "Addan to Latta", our goal is to show the inspirational success story of Mr. Rolly Mateo, not only by encouraging the viewer, but also bringing about a larger discussion regarding the importance of agrarian reform in creating sustainable futures for farmers and their families.
Producer's Intent
We wanted to highlight a heartwarming success story through strong beliefs and consistent determination in order to inspire audiences to just keep fighting for what they dream and live by in this world full of challenges and hardships.